1. Presenting a poor design. Your website design should be optimized for the highest conversion rate possible, since potential clients want to feel confident that their efforts will regularly convert into sales. This requires:
- Professional graphics. Vendors should present a clean, professional, fast-loading design with an attention-grabbing title. Invest in a professionally designed logo, header and footer graphics.
- Well-written copy. Copy should be grammatically correct, conversational and free of typos.
- Minimal navigation. Sites that convert best have a single sales letter. If a vendor presents potential customers with a page full of links, it can prompt confusion or indecision. A page filled with links can overwhelm users so they don’t know where to start and may eventually leave without placing an order. A single page ’squeezes’ potential customers into either buying or not buying, without unnecessary distractions. To increase conversions, provide only one decision. If you are a vendor who needs multiple navigational links, keep them to a minimum and be sure to make navigating your site easy.
- Multiple calls to action. Place text or graphical order links throughout your sales page. Vendors should invite people to order after a few paragraphs of sales copy. If there is only one order button at the bottom, conversion rates will be lower. Vendors shouldn’t overdo order buttons. They should be fairly aggressive, but never annoying or pushy.
2. Placing ads on site. Vendor Pitch Pages should not include third-party text or banner advertising on the sales page.
3. Not offering upgrade products. Offer upsell opportunities because it’s a chance to earn more money. When you offer attractive upsells, you will not only attract more affiliates, you’ll also attract more aggressive and active affiliates.
Avoiding these costly mistakes can help you present an attractive site and can have a huge impact on sales. Above all, it’s of the utmost importance to treat and respect potential clients like the valuable business partners they are.
NEED A VOICEOVER? Choose Chicago Voice Actor Justin Kaiser when making your next casting decision. Call me at (815) 401-4632.
TECHNICAL AND WEB CONSULTING: I’m also available for one on one gear setup, web-design, and podcast consulting. Whether you want someone to get everything set up for you or you just need a little help along the way, I’d love to work with you. Call me at (815) 401-4632.
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